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Social Listening on Hootsuite
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Hi
I'm relatively new to the game of social media management and I've been researching social monitoring and listening.
I really want to implement this into my social media strategy but I have hit somewhat of a speedbump when trying to set this up on Hootsuite - my companies management platform of choice
On Streams, I seem to be able to monitor keywords, mentions, searches etc for channels like Twitter and Facebook, but when I got to set it up the same way for LinkedIn my only two options are to monitor my own Company Updates and Scheduled posts.
Am I missing something? Is it not possible to monitor keywords, searches etc from Linkedin?
Is Hootsuite a reasonable tool for social listening or should I be trying to suggest another software to my higher ups?
Any tips when it comes to social listening?
Any help would be much appreciated.
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April 20, 2020 at 06:10PM