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Growing sports newsletter brand on Twitter/Instagram?
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I am currently tasked with growing the Twitter and Instagram accounts of a daily sports email newsletter. This newsletter has 6 digit subscribers (can't give specifics unfortunately) with a very high daily open rate. It's written with the busy sports fan in mind...efficient, informative, only takes 5 minutes to read.
With that in mind, phase 1 was growing the subscriber numbers, or "the team" as I call it. Now, phase 2 is growing social media "fans". A few questions.
- Any case studies on similar-style accounts and how they have grown on social media?
- Any tips/tricks on how to grow without paid promotions?
- What kinds of posts would you look for from a company/publication like ours?
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April 21, 2020 at 12:57PM
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