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As a brand, is it okay to create IG story post using visual that has similar feel/interface with other famous IPs?
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I don't know if my question is clear enough. English is not my first language, so let me elaborate it with examples.
For instance, as a fan of football (soccer), I follow the Instagram account of Chelsea fc. Every weekend (back then before the pandemic happens), they always post a matchday poster (that contain the squad's starting line up) with different themes.
They used Netflix reference, Starwars reference, and many other references (you can see on their story highlights). My question is, do the social media team has to ask permissions to the IP owner before they make that design? Or is it okay since they did not explicitly put the logo on their Insta Story visuals?
What is the limitation on this? And can I do the same for my brand? (Creating Insta Story content design that has similar vibes with famous brand)
Thank you for your answer, I just want to know about this license / copyright / IP stuffs
Cheers!
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April 16, 2020 at 02:17PM