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Is it normal for publishers to sell access to their website Facebook pixel?
https://ift.tt/eA8V8J
I manage social for a small but widespread European news publisher. We work with several commercial partners on native content and advertorials and it occurred to me that they may wanna retarget our readers/site visitors using our Facebook pixel. I know we can grant access to this via the ad partner permissions in Facebook business manager but I wanna know if any other publishers do this and if it goes against European GDPR standards?
I know social agencies use ads partner access when working with other brands or agencies but unsure if publishers use it as described above?
TLDR: Do companies (publishers) sell access to their Facebook pixel for brands to be able to retarget their site readers with ads on social?
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March 07, 2020 at 08:29AM
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