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I am currently the social media manager for a small organization, should I consider building my own team?
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I am currently the sole social-media manager for a small organization. I manage the Instagram accounts of both the organization and the founder (who is my client and the one that I work directly with). I also advise my client on blog posts, handle graphics, and will be coaching her on youtube content this year.
I didn't initially come on as the social media person at all. I was on for graphic design and creative visuals for brand narrative direction. She didn't like how hands-off her social media manager at the time was, so she hired me instead. I didn't have experiences, but I had grown personal accounts successfully, taken multiple courses on social media management purely out of interest, and had a decent grasp on the concept, plus, I was willing to be very hands-on and innovative.
I am currently working 20 hours a week at about $18 an hour. I can quote for more if I'm doing design-specific work, which is what I went to school for.
Currently, I'm running into some issues. As I'm taking on a lot of tasks, I am consistently running over my hours. Instagram posts were eating into my day. For the organization, my client initially wanted 6 posts per day (not including stories)... I explained that this wasn't a great strategy, we averaged 3 a day for a while which actually worked ok, and now we're down to 1 or 2... missing days sometime - I'll get to that in a second. With the addition of her personal posts at 1 a day... I was manually posting 2 to 4 posts a day... and managing them... which actually ate up a lot of time.
So I just picked up a subscription to Later... which I think will really help streamline this process and take the actual posting out of my hands entirely.
The reason it's difficult to get the posts out now is actually due to the copy - which I'm writing. Since I'm working with my client closely and following the development of the organization, I have a decent grasp on what to write about... but not always. When I'm stumped, and if the content came from a different member of the organization, sometimes from someone we're working with who is in an entirely different country, it's difficult to hunt down the information needed for the copy... and sometimes I can't get a clear or prompt answer. My client thinks that this is my responsibility, but I'm not the expert on exactly what is happening with the organization - she is. Sometimes micromanaging wording of the copy with her before approval can really slow things down. Next to all of the other work I'm doing and the amount I'm getting paid, I feel like I need to cut out the copy from my list of responsibilities.
Rather than delegating it back to her... I'm wondering... should I outsource? Or should I build my own team? While social media management isn't my dream job... I'm wondering if this is actually the opportunity for expansion. If I outsourced for a copywriter, how much should I expect to spend? How much should I ask my client to consider increasing my pay to? Should I ask her to hire someone? Should I bring someone on to my team and be a duo, working on different areas of design and media respectively? I've never done this before but I don't know how long I can manage all of these responsibilities well, at part-time... and as a single unit.
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February 04, 2020 at 04:10AM