Ad Agency - Social Media Strategy vs. Traditional Brand Planning

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Ad Agency - Social Media Strategy vs. Traditional Brand Planning
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Fellow ad agency people, I have some questions for you:

1. Does social data inform brand-level insights where you work (i.e., do you use information from social listening, etc. to inform brand-level strategy, not just social strategy)?

2. What kinds of strategic documents is your social team responsible for vs. traditional planning team?

3. How do your traditional planning and social media strategy teams work together and collaborate?

4. Not mandatory, and only if you don't mind, can you let me know where you work/describe what kind of agency you work for?

Thanks in advance for your thoughts!

submitted by /u/karples_250
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February 07, 2020 at 03:02AM

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