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The 70:20:10 rule in social media marketing


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The 70:20:10 rule in social media marketing
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In terms of social media, the eternal question is what types of content should a brand post? The 70:20:10 rule allows you to structure your updates, allowing your company to appear reputable, whilst simultaneously engaging the reader.

According to several creative and content blogs, the 70:20:10 rule when applied to content marketing should be broken down by volume of different types of content as follows:

  • 70% of Facebook posts should add value and build the brand
  • 20% should share ideas or content from other sources
  • 10% should be promotional, with offers and discounts offered to followers

This rule is taken from 📷r/DigitalMarketingHack

submitted by /u/Tack911
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November 27, 2019 at 11:52AM
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