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Spy on Your Competition (Facebook Competitors)
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We have discussed before how we can spy on our competitors' ads. "If you haven't read that post, send me a comment I will give you the source of the previous post". Today we are going to learn how to spy on the competition itself.
It is important to evaluate the competition to know whether your competition's page growing or dying? What types of posts are working for your competitors?
Fortunately, Facebook introduced a feature called "Pages to Watch." It allows you to watch what other pages are doing on Facebook in order to compare their results to yours.
In order to find this feature and use it, just follow the steps:
1- Go to your page and open it.
2- Under your page cover photo, you will find a section ( Like, following, share, Edit page information, ... ). Press on the three dots beside Edit page information.
3- A drop down list appears, just choose the first choice which is "View Insights".
4- When you click on it, a new window appears. It will show you your page summary for the past 7 days, your 5 most recent posts. Keep scrolling till you reach the last section which is "Pages to watch".
5- This feature allows you to compare the performance of your Page and posts with similar Pages on Facebook. Just click on "Add pages"
6- This features will ask you to add 5 pages of your competitors, so make sure to assign 5 of your competitors pages.
7- when you finish, click done.
8- Now, you will be able to see your competitors' " Total Page Likes, From last week, Posts This Week, Engagement This Week". You can compare your page with their pages to know if you are doing well or not.
9- When you click on any page of them. A new pop up window appears and it will show you their week's top posts from their pages. You can view their posts and the engagement for every post. This will give you an idea of which posts make people interact, and then you can create posts like these posts.
I hope you find this post helpful. For any questions, just leave me a comment or you can find some related information at r/DigitalMarketingHack
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November 23, 2019 at 09:55PM