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Sweepstakes Contest: what do I need to know??
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I'm looking into running a sweepstakes contest on Facebook and Instagram and hoping to get some insight from this community to make sure I have all my bases covered! Sidebar is a place for people to get authentic information about products, and we're running a sweepstakes with the goal of getting people to sign up and join our community. Right now the only real action you can take as a Sidebar "ambassador" is to write reviews of your favorite products, so our sweepstakes will give users one entry for every product review that they write (to review a product, sign up on our website and download our app).
We've done some giveaways on Instagram, never anything valued more than $100 and the longest we've run a contest is 10 days. I'm looking into doing a $500 REI gift and running the contest for 6 weeks. We'll be running ads on Instagram and Facebook, as well as promoting through our mailing list. I've been researching legal requirements for contests like this and it's super overwhelming. My basic questions are:
- Can I run this type of contest without a third party involved? Every review = 1 entry and our dev team can create a randomizer to choose the winner.
- Can I use basic language about the terms and conditions of this kind of contest or are there legal issues I need to be aware of?
- Any advice for running this type of contest??
Thanks in advance! I've been running our social media for a few months now with no previous experience (#startuplife) so I'm hoping to get some insight here. Thank you!
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October 22, 2019 at 09:22PM