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Urban Outfitters Announces It Will Sell Vegan Cannabis Skincare Brand, High Beauty
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Cannabis-related products are having a pretty major moment across both the fashion and beauty industries right now. This past week, a New York-based activewear brand announced the launch of CBD-infused workout gear and Jen Atkin’s haircare brand Ouai unveiled hemp oil “blotting papers” overnight.
Now, Urban Outfitters has announced it will stock cannabis beauty brand, High Beauty, in the coming months.
High Beauty was founded by former Esthetician Melissa Jochim in 2018 and uses no CBD or THC in any of its products. Instead, the formulations are created using food-grade cannabis sativa seed oil. The oil is known for its anti-inflammatory properties.
Urban Outfitters will stock two of the brand’s best-selling products – the High Expectations Cannabis Facial Oil and the High Five Cannabis Facial Moisturizer – in 43 stores across the US as well as online. It is not yet known if the line will transfer into Canadian stores. According to a release, both products assist in fighting against aging by helping to soothe stress-induced inflammation “while balancing with adaptogens and offering potent antioxidant protection.”
High Beauty has a key focus on ethical production meaning all of its products are vegan, cruelty-free, non-GMO and naturally farmed. “We take great pride in our manufacturing practices,” says Jochim. “Our lab is powered by solar power, our cartons meet forest stewardship standards, and the ink is vegetable based. All components and cartons are recyclable. We are focused on the entire High Beauty experience at a higher level. It’s not just about the products but what we offer as a brand.”
In an earlier interview with Medium, Jochim explained, “High is not trying to claim that we’re the next great thing for every health ailment – High focuses on how cannabis ingredients can be used topically and legally for skincare.”
Interested in more hemp oil beauty products? Check out the new hemp oil-infused lip scrub and eye masks from INC.redible that are now available in Sephora Canada.
The post Urban Outfitters Announces It Will Sell Vegan Cannabis Skincare Brand, High Beauty appeared first on FASHION Magazine.
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August 28, 2019 at 07:04PM