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New Mattress Brand, Struggling on converting.
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Hi guys, we are a new mattress brand that launched very recently (within a few months). I'm struggling converting customers. Our website is clean easy to navigate, we only offer one mattress, with some different variation options. Our price point is also lower than all of our competition.
I have 3 campaigns, likes, traffic and an init checkout checkout campaign.
Traffic campaign is getting the most landing page views at a cost of $.43
Init Checkout Campaign is struggling, but i'm pretty sure that is because we don't have enough init checkouts for algorithm to work to its full potential. Landing cost is $6-9 for this campaign.
Bounce rates have been okay, usually around 50% sometimes lower.
So far I'm all LL targeting with the 3%LL web traffic is performing the best in-terms of bounce rates. Our creative is all in line with our competition, the only difference is that most of our competition have run sales since black friday, we've had two sales, one sale lasted 12 days the other 14.
I'm not sure if I should ditch the init checkout/purchase campaigns and focus strictly on traffic since it has been so cheap for us. The only reason i'm hesitant is because the one campaign that did convert was from a conversion focused campaign (during our sale).
I have 3-4 different ads in each ad set to test creative, some are evergreen so we can keep those reactions, comments.
Any thoughts? If my 3% is performing better than my 1%, 2%, and 1%LL top 25% time spent in terms of cost per landing page and bounce rate, should I ditch all of the others and maybe focus on some behavior/interest based campaign
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January 10, 2019 at 09:45PM