In 2019 Will Brands Finally Learn If Media Spending Was Worth It?

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In 2019 Will Brands Finally Learn If Media Spending Was Worth It?
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John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” A century later, are we now closer to actually knowing the answer to that marketing challenge?

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December 17, 2018 at 04:53PM

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