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Facebook/Instagram questions on Social Proof
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Hi Everyone
I'm newish to the whole social media advertising realm and just have a few questions that have come up that I would appreciate help with.
1) If I change my audience on an ad-set do I keep the social proof (likes/comments) on the underlying ads?
2) Similar to the above but if I change my Placement on an ad-set do I keep the social proof (likes/comments) on the underlying ads. Specifically, if I was running an Ad just on Facebook Feed and change the placement to Instagram Feed.
3) In my current job, we have members (who are subscribed to us, love our products and follow us on SM) and we're creating ads with the purpose of converting new clients into members. In practice do you ever "warm up" your ads with likes/comments by including a custom audience of your current members and then replace them with your target audience after a week?
Thanks a million!
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December 19, 2018 at 11:07AM