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Social Media Emergency Charting Assistance!
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Hello to all my fellow social media managers, specialists, directors, etc. I have a question for all of you.
I've followed chains of response in times of emergency before, but the current company I'm managing content for does not have one in place and I need to set one up that is 1) easy to understand and 2) easy to follow. Does anyone have examples of best practices, charts they've created, or instances where one of these emergency response charts became necessary?
Example: someone with clout creates a post that has really high engagement and is negative towards our company and may/may not require immediate action. Who should be involved at which level? What should their roles be? I have an idea, but would love a jumping off point or some healthy conversation. Thank you in advance!
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October 24, 2018 at 06:49PM