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Michael Kors Levels Up On Urban Culture With Versace Acquisition
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Versace found the ultimate fan base with ’90s rap icons, now Michael Kors $2.1 billion acquisition of the iconic Italian luxury house, plans to tap into the mutual admiration that lingers to this day. Hip-hop is a powerful tool for reaching Generations Y and Z.
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October 04, 2018 at 01:37PM
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