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Is having a Facebook page even necessary anymore?
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I've had a Facebook page for my website (niche? uplifting content) for about 5 years and it's always stayed within the 30k to 40k user range over the past couple of years. In terms of interaction, it never has gone above 200 likes for an image post and much lower for a link post.
Even if I spend $1000 on FB ads/month, I rarely break even with ad revenue.
With declining FB reach, is it even worth the effort to get more users to like your page or is it better to advertise on other networks and/or build up your presence on Instagram, Reddit, etc...
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October 23, 2018 at 06:32PM
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