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Building a team: SM manager vs associate vs assistant etc. Ideally, who does what? How would you divide work?
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So, with job posting it seems like SM managers, associates, assistants, strategists, etc are all the same role with a different name and different pay.
Company 1: hiring a SM manager to do everything for 65k
Company 2: hiring a SM associate, to work under a manager, but the work listed is to do everything for 35k
Company 3: hiring a digital marketer to manage social media, digital promotion/ad creation/campaign management/literally anything involving the internet for 50k
So, I really, how would you build a social media team, if you could?
Scenario: You work at one, big worldwide organization, as their dedicated team.
10 people or less to your team.
How would you set it up? What roles? How many people in each role?
1 manager, 9 associates? 1 manager, 5 associates, 3 media creators, 1 social media researcher?
What does the manager do? What do the associates and assistants do?
Who writes the day to day posts? The associates? Everyone together?
Who makes the media? 1-2 dedicated media creators?
Do you divide people based on theme? (Group a creates content for widgetsA and group b provides content for widgetsB)
Divide people based on different stages? Group A: find the content and write a rough summary Group B: Re-write the content for engagement, considering user behavior, etc Group C: create the media (videos, etc) Group D: scheduling/posting, community watching, etc
So how would you build your dream team and how would you divide the work?
People don't get 'get' social media, so everything is kinda mushed together these days.
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October 01, 2018 at 08:34AM