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Having such a mental block right now... help pls


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Having such a mental block right now... help pls
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Hey ya'll. I'm in a new position as a Social Manager and restructuring our FB ads set up right now. It looks like a Lookalike ad set was created in the dynamic ad campaign. I know this doesn't make sense, but I am having such a hard time figuring out why. It's layering in retargeting with a prospecting audience... yet why is it performing so well from a ROAS perspective? Thanks for the help.

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August 16, 2018 at 02:49PM
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