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How can I re-engage company's massive social media following to get more downloads?
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Hi all! I've just joined this app dev company as a marketing guy. The company has been around for two decades making games for handheld devices, and managed to gather a whopping 350k following on Facebook + 70k on Twitter by giving rewards in games for following their social media pages.
They've never had anyone fully dedicated to marketing before so content on those pages was limited to new game announcements, maybe 1-2 times a month on average. Therefore the following is pretty much disengaged. We just launched a new game and I ran a quick free campaign by posting a launch trailer which only gathered 2,5k views on Facebook and a little over 1,5k on Twitter. But I also posted a Facebook story which made a bit over 5k views so I see it as a good opportunity. Our overall task is to get more downloads. I don't really think that we need to get more following but I'm looking for ways to re-engage the audience. I am being careful in a sense that I don't want to start shit posting every day hoping it will get people to look at our page, and don't want to ruin the current following either, but I need to act soon. Currently I'm thinking about simply posting gifs with gameplay (I did competitor analysis and that's the only thing they seem to do) every couple of days for our headliner games but we do need to create a brand as it was absent, and I would love to hear some tips from you guys. Any ideas? Many thanks!
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July 14, 2018 at 11:12PM