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What are your thoughts on IGTV (Instagram TV)?
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I am loving IGTV so far. I hear peoples concerns for sure about vertical video, and why they feel the need to add this feature to an already busy social platform. I feel that there is always room for more platforms.
When I think of Instagram as it is now, I will say that with stories and videos in IG I am already consuming a large amount of video content on the platform. For me I don't see why opening the length restriction on a platform I am already consuming on is a problem. It will allow for more creativity and interest from different creators.
I think the vertical format while a bit wonky, breaks the video convention and will open up a world of creativity that we have not quite explored yet. Exciting.
I posted my first vertical video on IG, full captured and edited for vertical and its been great. I was able to convert my existing IG community into potential viewers at zero cost or effort, which I can't say the same for YT.
My first post ( G Fuel Kiwi Strawberry Review - https://www.instagram.com/tv/BkS-Mprl4fy/) already has more views and likes that quite a few of the videos I have posted on YT with zero effort to market the video at all. What we don't have yet are robust analytics to get a good idea of where the traffic is coming from. Was this viewership 100% from my existing IG community? Was any of it organic? If so, how did they find me? I hope we get more analytics access soon.
With all that said, what are your thoughts? I am really curious to see what other social media professionals have to say.
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June 23, 2018 at 06:57PM