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Looking for audience segmentation tools
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My employer has been using Affinio as its audience segmentation tool for a while now. But since our latest contract is up for renewal, I want to make sure it's still the best fit for us. Does anyone have recommendations for other audience segmentation tools I should consider?
We primarily need this tool to: -- Identify specific factions within a larger conversations and how they relate to one another (and ideally display the relations in a social network map). -- Identify characteristics of each faction, particularly their unique influencers. -- Identify what each faction talks about when they're not discussing the conversation in question.
We already have a separate media monitoring tool that we use for monitoring volume, sentiment and trends and receiving alerts. So I'm not trying to duplicate that.
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June 13, 2018 at 06:01PM