Advertisemen
We Talked to Ayesha Curry About the Important Role She’s Playing in CoverGirl’s New Era
https://ift.tt/eA8V8J
A new era of COVERGIRL is officially underway—complete with a new slogan (“I Am What I Make Up”), chic new packaging, and an exciting roster of spokesmodels, like 70-year-old Maye Musk and motorcycle racer Shelina Moreda. But the brand’s overhaul actually began back in September, when Markham-born chef and Food Network host Ayesha Curry was announced as a COVERGIRL spokesmodel. In fact, Curry was the brand’s first-ever spokesmodel who wasn’t a model, singer or actress. “When we looked at our roster of COVERGIRLs, we realized that even though we said the brand was for every girl, all our spokesmodels came from those three industries,” says the brand’s Senior Vice President, Ukonwa Ojo, at the official launch of the COVERGIRL rebrand in New York. “Women play so many amazing roles in society and we weren’t celebrating that.”
Earlier that day in a bright hotel room, Curry, donning an equally bright pair of green stilettos, a purple blouse and pleated silver skirt, is clearly delighted about her new role. “When they called, I thought I was being Punk’d. I’m not the traditional choice,” she says, due to her culinary background. Untraditional as she may be, Curry, who’s been a lifelong makeup lover, is now the face of COVERGIRL’s Peacock Flare Mascara and Trublend Matte Foundation. As far as being part of the brand’s makeover, including the new “I Am What I Make Up” slogan, she says it’s “about sticking it to the man. You can’t put me in a box anymore. There’s no ceiling.”
And a love of beauty products seems to run in the family. “My five-year-old daughter is obsessed with makeup,” she says. “She’ll say, ‘I’m going to contour your crease’ and I’m like, “Excuse me? You’re five.”
The post We Talked to Ayesha Curry About the Important Role She’s Playing in CoverGirl’s New Era appeared first on FASHION Magazine.
https://ift.tt/2gqDgew
March 23, 2018 at 03:29PM