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The manipulative nature of "Snapchat Streak" metrics
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The simplest example I always use is Snapchat, which is the No. 1 way that all teenagers in the US communicate. It shows the number of days in a row that you sent a message to your friend. That’s a persuasive and manipulative technique called “the streak.” You have kids who have a streak with one of their best friends going for 360 days. But if I don’t send a message back and forth every 24 hours, the streak goes away. It’s like putting two kids on treadmills, tying their legs together with a string, and then hitting start on both treadmills at the same time, because they both have to keep running, or if one falls, the other one falls down. You have 30 of these streaks [going at once]. This is so persuasive that kids give their password to their parents, or to their friends, to keep their streaks going if they have to disconnect. It’s that bad.
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February 21, 2018 at 05:54PM