I recently interviewed a restaurant that gets lots of organic shares on Instagram daily. Here's how they developed their "immersive" food experience to generate word-of-mouth for their restaurant.

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I recently interviewed a restaurant that gets lots of organic shares on Instagram daily. Here's how they developed their "immersive" food experience to generate word-of-mouth for their restaurant.
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Hey r/socialmedia,

I recently interviewed the owners of Boufe, a boutique cafe located in Singapore. They went from DotA buddies to restaurant owners in less than a year, and through lots of struggling, managed to sustainably grow their restaurant year-on-year (their cafe has been around for 4 years now.)

As noob restaurant owners, they picked a location that was super difficult to get to, and couldn't capitalize on natural foot traffic that would discover their restaurant.

As a result, they had to get creative, and begin to "smartly" use Instagram to drive interest in their cafe, and make their customers travel all the way down to try their food.

Here's the story of how they did it.

submitted by /u/airawear
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February 06, 2018 at 01:56AM

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