Ask The CMO: Esther Lee On 'Marketing In Service (Not As A Servant) Of The Business'

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Ask The CMO: Esther Lee On 'Marketing In Service (Not As A Servant) Of The Business'
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Today brands must be a true reflection of what the company stands for, but less in the narrative sense and more in the experience that we provide. To accomplish this, we needed entire business teams to fully understand how we can positively impact customers’ lives with our offerings.

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February 05, 2018 at 04:22AM

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