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A Complete Guide To Social Media KPIs: All 17 Metrics Explained
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Compared to other marketing activities especially the traditional print and TV ads, social media marketing is still new. It also has a different dimension. There are efforts you can do for free. Your customers can respond to you…publicly. And it’s your responsibility to respond to it in case you don’t want to impact bad responses to hurt your brand.
At the same time, there are dozens of social platforms. Each social media has some of its unique nomenclature. Tweets and retweets on Twitter, checkins on Facebook, +1s on Google+, and so on. There are multitudes of KPIs that involve social media activities across these channels.
To organize it and make sense of social media performance, we wanted to throw a light on social media KPIs. We’ve categorized social media KPIs in three parts:
Activity: Brand activity and average activity per day Engagement Applause: Likes, +1s Conversation: Comments and replies Amplification: Shares Web engagement from social audience: Bounce rate and average session duration Others: Follower growth, brand mentions, clicks, engagement per activity RoI Social: Reach and impressions Business oriented KPIs: Traffic, leads, and conversion rate
Read the full blog here: https://insights.vaizle.com/social-media-kpis/
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February 13, 2018 at 07:05AM